A Comparative Study of Private V/S Nationalized Banks on the Satisfaction Level from the Internet Banking Services

Authors

  • Anurag Mehta
  • Manish Saruparia Research Scholar, Pacific University

Keywords:

nationalized banks, private banks, internet banking services, customer satisfaction

Abstract

Banking sector’s growth depends a lot on internet banking services, especially with the commencement of Digital India movement. Banks need to have a very strong in-house research and market intelligence units in order to face future challenges and competition, especially customer retention. Thus, marketing depends on the demand of the customers and supply of the financial products and services, customer services need to be satisfactory. The study has been conducted in the Jaipur city. Overall 200 customers were targeted, among which 100 were from private banks and 100 were from nationalized banks. The respondents were the non- tax payers who were having annual income below 2.5 lakhs. They were the saving bank account holders. Among the private banks: Kotak
Mahindra and HDFC were chosen for the study and among the nationalized banks: Dena bank and Oriental Bank of Commerce were chosen for the study. The satisfaction level was identified by knowing their opinions. 

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Author Biography

Anurag Mehta

Vice Principal, Pacific Institute of Business Studies

References

Jain, Rathi and Sharma, Banking Services Operations, RBD Professional Publications, 2013.

Dr Vikas Choudhary and Suman Tandon, Performance Of Commercial Banks In India During PostLiberalization, International Journal of Multidisciplinary Research Vol.1 Issue 8, ISSN 2231 5780,

December 2011.

Powell. Guy. R, Return on Marketing Investment, 2012.

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Published

2017-02-28

How to Cite

Mehta, A., & Saruparia, M. (2017). A Comparative Study of Private V/S Nationalized Banks on the Satisfaction Level from the Internet Banking Services. International Journal For Research In Business, Management And Accounting, 3(2), 01–05. Retrieved from https://gnpublication.org/index.php/bma/article/view/60

Issue

Vol. 3 No. 2 (2017): International Journal For Research In Business, Management And Accounting

Section

Articles

License

Copyright (c) 2017 gnpublication@

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