Marketing Research Scenario in Indian Corporate Sector

Authors

  • Kanubha Jain DAV College, Jalandhar.

Keywords:

Marketing reasearch – an emerging field, swiftly developing, its scenario and as a lifework

Abstract

Known the standard of market research in India today, it is hard to believe that this ground wasalmost fictional about two decades ago. There was little focus on the customers, their wishes,likes and dislikes. In the absence of choices, sales were assured. Hence, there was almost noemphasis on research and development. Market Research provides an idea of the business andthe consumer market pattern. They tile the way to economic and business development and help to produce profit for the country. An extensive Market Research in India takes care of all thequeries of the marketers - giving them the required information for a soft marketing journey.Market research involves giving insight to all the categories of marketing - valuation,distribution, promotion of product and services. For betterment and upgradation, market researchis absolutely essential.

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Author Biography

Kanubha Jain, DAV College, Jalandhar.

Company Secretary (C.S.), M.Com (Gold Medalist-Consecutive Two Years), B.Com (Gold
Medalist), UGC.

Assistant Professor of Commerce,

References

http://top10companiesinindia.co.in/2013/08/18/top-marketing-research-companies-inindia/

http://iims-markathon.blogspot.in/2010/12/market-research-industry-in-india.html

http://asia-research.net/2006/05/the-market-research-industry-in-india/

http://articles.economictimes.indiatimes.com/2006-09-25/news/27425586_1_marketresearch-thomas-puliyel-social-marketing

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Published

2016-01-31

How to Cite

Jain, K. (2016). Marketing Research Scenario in Indian Corporate Sector. International Journal For Research In Business, Management And Accounting, 2(1), 01–14. Retrieved from https://gnpublication.org/index.php/bma/article/view/437

Issue

Vol. 2 No. 1 (2016): International Journal For Research In Business, Management And Accounting |ISSN: 2455-6114

Section

Articles

License

Copyright (c) 2016 gnpubliction@

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