IMPACT OF MARKETING STRATEGIES IMPLEMENTED BY THE ORANGE TELECOMMUNICATION COMPANY ON THE OFFERING OF ITS SERVICES BY MOBILE TELEPHONE IN KINDU

Authors

  • LOMBE MULAMBA Assistant à l’Institut Supérieur de Commerce de Kindu.

DOI:

https://doi.org/10.53555/bma.v10i1.2365

Keywords:

Strategy, marketing, telecommunication, offer, service, mobile phone

Abstract

The evaluation of the impact of the marketings strategies impemented by mobile phone telecommunication company in Kindu is main concern of this research. To achieve this, a few indicators were retained and analyzed, namely : marketing costs, turnover, operating profit, operating coefficient and brand coefficient of net operating profit.

 

From the statistical processing of the data analysis of the results, it clearly emerges that the marketing strategies implemented by this company in Kindu have positively inflenced the offer of its services to Kindu during the four years used for this research. And that these have allowed this company to face not only competition, but also to develop its sales.

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Published

2024-03-28

How to Cite

LOMBE MULAMBA. (2024). IMPACT OF MARKETING STRATEGIES IMPLEMENTED BY THE ORANGE TELECOMMUNICATION COMPANY ON THE OFFERING OF ITS SERVICES BY MOBILE TELEPHONE IN KINDU . International Journal For Research In Business, Management And Accounting, 10(1), 1–10. https://doi.org/10.53555/bma.v10i1.2365

Issue

Vol. 10 No. 1 (2024): International Journal For Research In Business, Management And Accounting (ISSN: 2455-6114)

Section

Articles

License

Copyright (c) 2024 International Journal For Research In Business, Management And Accounting

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