THE CONCEPT OF HOSPITALITY MARKETING AND ITS SIGNIFICANCE TO THE SIERRA LEONE TOURISM INDUSTRY

Authors

  • Aminata Bangura Beijing International Studies University, Beijing, China
  • Adikali Kaba Sesay Lecturer, Milton Margai College of Education and Technology, Sierra, Leone

DOI:

https://doi.org/10.53555/bma.v4i2.1731

Abstract

The concept of hospitality marketing and its significance to the Sierra Leone tourism industry is a most needed education within the hospitality industry in Sierra Leone. The hospitality industry consists of businesses and institutions involving food and beverage, tourism and all kinds of lodging establishments. The friendly reception and treatment of guests is the responsibility of the people who work in the hospitality industry. The focus of this research is to enlighten the greater number of those who are in this industry. The study brings out the concept of hospitality and discusses the categories and demands of the market. How the industry should be managed is also factored in research. Guidelines on the macro and micro environment were brought out and discussed in detail. The findings and concepts would be used by industries to focus on ensuring employees and clients are aware of what hospitability management means and the other demands.

Downloads

Download data is not yet available.

References

Abram Hawkes plc and ICLP plc (1998). Review of UK Hotel Loyalty Programmes. Abram Hawkes and ICLP.

Chan, B. (2003). Sharing the experience. Hospitality Magazine (HCIMA), 18–19.

Kotler, P., Bowen, J. and Makens, J. (2003). Marketing for Hospitality and Tourism, 3rd edn. Prentice Hall.

Lewis, R. C. and Chambers, R. E. (2000). Marketing Leadership in Hospitality: Foundations and Practice. John Wiley.

McDonald, M. (1999). Marketing Plans. Butterworth-Heinemann.

Porter, M. E. (1980). Competitive Strategy: Techniques for Analyzing Industries and Competitors. Free Press.

Reich, A. Z. (1997). Marketing Management for Hospitality and Industry: A Strategic Approach. John Wiley & Sons.

Treacy, M. and Wiersema, F. (1995). The Discipline of Market Leaders. HarperCollins. Vignali, G. & Hodgson, I. (2007).

Downloads

Published

2019-07-31

How to Cite

Bangura, A., & Sesay, A. K. (2019). THE CONCEPT OF HOSPITALITY MARKETING AND ITS SIGNIFICANCE TO THE SIERRA LEONE TOURISM INDUSTRY. International Journal For Research In Business, Management And Accounting, 4(2), 08–20. https://doi.org/10.53555/bma.v4i2.1731

Issue

Vol. 4 No. 2 (2019): International Journal For Research In Business, Management And Accounting

Section

Articles

License

Copyright (c) 2019 Green Publication

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

     All journals related to business, management, and accounting can be freely copied, circulated, and reprinted in Green Publication journals, as long as they are duly referenced by original authors. Green Publication follows CC licenses. “A Creative Commons (CC) license is one of the public copyright licenses that allows for the free reuse of an otherwise copyrighted "work." If an author wants to give others the right to publish, use, and build on a work created by the author, he may use a CC license.  Green publication use the CC 4.0 license. This license allows anyone to write, remix, tweak, and build on your work, even commercially, as long as the original creation is attributed to you”. This is the most appropriate license available. Recommended for increasing the distribution and use of licensed products.