Porter’s Five Generic Strategies: A Case Study from the Hospitality Industry
DOI:
https://doi.org/10.53555/mce.v3i2.533Keywords:
competitive, environment, attitudes, Strategy, [38]. Porter [39]Abstract
In today’s highly competitive and turbulent environment, an organization’s competitive attitudes
and behaviors are considered fundamental topics within all industries. The set of actions carried
out by a firm are the concrete expression of the organizational business strategy directed to acquire
competitive advantage. “Strategy is an essential part of any effective business plan. By using an effective competitive strategy, a company finds its industry niche and learns about its customers [38]. Porter [39] asserts there are basic businesses strategies – differentiation, cost leadership, and focus – and a company performs best by choosing one strategy on which to concentrate” [2] (p.434). Porter [38] [39] generic strategies represent a widely accepted theory of strategic options that clearly explain the reasons of firms’ behavior.
Downloads
References
Akan, O., Allen, R.S., Helms, M.M., and Spralls, S.A. (2006). Critical tactics for implementing Porter’s generic strategies. Journal of Business Strategy, 27(1), pp. 43–53.
Allen, R.S., and Helms, M.M. (2006). Linking strategic practices and organizational performance to Porter’s generic strategies. Business Process Management Journal, 12(4), pp. 433–454.
Allen R. S., Helms, M. M., Takeda, M. B., and White, C. S. (2007). Porter’s Generic Strategies: An Exploratory Study of their Use in Japan. Journal of Business StrategiesVol. 24, No. 1 p.69-90.
Anderson, C.(2006).The Long Tail: Why the Future of Business is Selling Less of More.Hyperion,New York, NY.
Anon(1998). Strategy according to Michael Porter.The Antidote from CSBS, Vol. 16, pp.24‐5.
Ba, S.,Stallaert, J.,andZhang, Z.(2006). Price competition in e‐tailing under service and recognition differentiation.Electronic Commerce Research and Applications, Vol. 6 No. 3, pp.322‐31.
Bauer, C.,andColgan, J.(2001). Planning for electronic commerce strategy: an explanatory study from the financial services sector. Logistics Information Management, Vol. 14 Nos 1/2, pp.24‐32.
Baylis, K.,andPerloff, J.(2002). Price dispersion on the internet: good firms and bad firms. Review of Industrial Organization, Vol. 21 No. 3, pp.305‐24.
Berthoff, A.(2002). Differentiation II.Computer Dealer News, Vol. 18 No. 2, p.20.
Bright, J.(2002). The missing revenue link.Communications International, March, pp. 46‐7.
Buzzell, B.T.,andGale, B.T.(1987).Principles: Linking Strategy to Performance. The Free Press,New York, NY.
Chakravarthy, S.(2000). Business line: e‐strategy: different strokes.Businessline, October 4.
Collins, M.K., and Winrow, B. (2010). Porter’s generic strategies as applied toward e‐tailers post‐Leegin.Journal of Product & Brand Management, 19(4), pp. 306–311.
Cross, L.(1999). Strategy drives marketing success. Graphic Arts Monthly, Vol. 71 No. 2, p.96.
Darrow, W.P.,Algin, B.,andKing, D.H.(2001). David vs Goliath in the hardware industry: generic strategies and critical success factors as revealed by business practice. The Mid‐Atlantic Journal of Business, Vol. 37 Nos 2/3, pp.97‐109.
David, F.(2000).Strategic Management Concepts and Cases.Prentice‐Hall,Englewood Cliffs, NJ.
Davidson, S.(2001). Seizing the competitive advantage.Community Banker, Vol. 10 No. 8, pp.32‐4.
Davis, F. R., and Davis, F. R. (2015). Strategic Management Concepts and Cases –15thedition. Pearson, London, UK.
Dess, G.G., and Davis, P.S. (1984). Porter’s (1980) generic strategies as determinants of strategic group membership and organizational performance. Academy of Management Journal, 27(3), 467–88.
Green, R.F., Lisboa, J., and Yasin, M.M. (1993). Porter’s (1980) generic strategies in Portugal. European Business Review, 93(2), 3–10.
Gupta, A.(1995). A stakeholder analysis approach for inter-organizational systems.Industrial Management and Stat Systems, Vol. 95 No. 6, pp.3‐7.
Hall, W.K.(1983). Survival in a hostile environment, inHammermesh –R.G.(Ed.). Strategic Management, Wiley,New York, NY, pp.151‐69.
Hambrick, D.C.(1982). Environmental scanning and organizational strategy.Strategic Management Journal, Vol. 3 No. 1,pp.159‐74.
Hambrick, D.C.(1983). Some tests of the effectiveness and functional attributes of miles and snow's strategic types.Academy of Management Journal, Vol. 26 No. 1, pp.5‐26.
Hawes, J.M.,andCrittendon, W.F.(1984). A taxonomy of competitiveretailing strategies.Strategic Management Journal, Vol. 5 No. 2, pp.275‐87.
Helms, M.M.,Clay, D.,andPeter, W.(1997). Competitive strategies and business performance: evidence from the adhesives and sealants industry.Management Decision, Vol. 35 No. 9, pp.689‐703.
Hill, C.W.L.(1988). Differentiation versus low cost or differentiation and low cost: a contingency framework.Academy of Management Review, Vol. 13 No. 3, pp.401‐12.
Hlavacka, S.,Ljuba, B.,Viera, R.,andRobert, W.(2001). Performance implications of Porter's generic strategies in Slovak hospitals.Journal of Management in Medicine, Vol. 15 No. 1, pp.44‐66.
Hyatt, L.(2001). A simple guide to strategy.Nursing Homes, Vol. 50 No. 1, pp.12‐3.
Kim, E.,Nam, D.,andStimpert, J.(2004). The applicability of Porter's generic strategies in the digital age: assumptions, conjectures, and suggestions.Journal of Management, Vol. 30 No. 5, pp.569‐89.
Malburg, C.(2000). Competing on costs.Industry Week, Vol. 249 No. 17,p.31.
McCracken, L.(2002). Differentiation: win new business with less effort. Principal's Report, Vol. 2 No. 4, p.1.
Murray, A.I.(1988). A contingency view of Porter's generic strategies.Academy of Management Review, Vol. 13 No. 3, pp.390‐400.
Nayyar, P.R.(1993). On the measurement of competitive strategy: evidence from a large multiproduct US firm. Academy of Management Journal, Vol. 36 No. 6, pp.1652‐69.
Parker, B.,andHelms, M.M.(1992). Generic strategies and firm performance in a declining industry. Management International Review, Vol. 32 No. 1, pp.23‐9.
Phillips, L.W.,Chang, D.R.,andBuzzell, R.D.(1983). Product quality, cost position, and business performance: a test of some key hypotheses.Journal of Marketing, Vol. 47 No. 2, pp.26‐43.
Porter, M.(1979). How competitive forces shape strategy. Harvard Business Review, March/April, pp. 137‐45.
Porter, M.(1980).Competitive Strategy,Free Press,New York, NY.
Porter, M.(1985).Competitive Advantage Creating and Sustaining Superior Performance,Free Press,New York, NY.
Porter, M.(1987). From competitive advantage to corporate strategy.Harvard Business Review, May/June, pp. 43‐59.
Porter, M.(1996). What is strategy?Harvard Business Review, November/December, pp. 61‐78.
Rajecki, R.(2002). What's your brand? Contracting Business, Vol. 59 No. 3, p.40.
Reilly, T.(2002). Be a champion of the solution.Industrial Distribution, Vol. 91 No. 5, p.62.
Reitsperger, W.D.,Daniel, S.J.,Tallman, S.B.,Parker, B.,andChismar, W.G.(1993). Product quality and cost leadership: compatible strategies?Management International Review, Vol. 33, pp.7‐21.
Ross, D.N.(1999). Culture as a context for multinational business: a framework for assessing the strategy‐culture ‘fit’.Multinational Business Review, Vol. 7 No. 1, pp.13‐9.
Slocum, J.W. Jr,McGill, M.,andLei, D.T.(1994). The new learning strategy: anytime, anything, anywhere. Organizational Dynamics, Vol. 23 No. 2, pp.33‐47.
Stone, M.(1995). Strategic development related to Europeanization of UK logistics and distribution service suppliers.European Business Review, Vol. 95 No. 5, pp.9‐14.
Surowiecki, J.(1999). The return of Michael Porter. Fortune, Vol. 139 No. 2, pp.135‐8.
Sy, D.(2002). The view from Taft.Businessworld, Vol. 2, p.1.
Tansey, P., Spillane, J. P., and Meng, X. (2014), Linking response strategies adopted by construction firms during the 2007 economic recession to Porter’s generic strategies. Construction Managementand Economics, 2014 Vol. 32, Nos. 7–8, 705–724.
Troy, M.(2002). Below the surface lies a discount core.DSN Retailing Today, Vol. 41 No. 7, p.57.
Tuminello, R.(2002). The psychology of client selection. Northwest Construction, Vol. 5 No. 2, p.14.
Van Raaij, W. F., and Verhalline, T. M. M. (1994). Domain –specific market segmentation. European Journal of Marketing, Vol. 28 No.10, pp. 49-66.
Venu, S.(2001). India: competitive advantage: alternative scenarios.Businessline, Vol. 12, p.1.
White, R.E.(1986). Generic business strategies, organizational context, and performance: an empirical investigation.Strategic Management Journal, Vol. 7 No. 2, pp.217‐31.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2017 gnpublication@
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
In consideration of the journal, Green Publication taking action in reviewing and editing our manuscript, the authors undersigned hereby transfer, assign, or otherwise convey all copyright ownership to the Editorial Office of the Green Publication in the event that such work is published in the journal. Such conveyance covers any product that may derive from the published journal, whether print or electronic. Green Publication shall have the right to register copyright to the Article in its name as claimant, whether separately
or as part of the journal issue or other medium in which the Article is included.
By signing this Agreement, the author(s), and in the case of a Work Made For Hire, the employer, jointly and severally represent and warrant that the Article is original with the author(s) and does not infringe any copyright or violate any other right of any third parties, and that the Article has not been published elsewhere, and is not being considered for publication elsewhere in any form, except as provided herein. Each author’s signature should appear below. The signing author(s) (and, in
