Analyzing Customer Perception on Store Interior Atmospherics in Select Hypermarkets of Noida
DOI:
https://doi.org/10.53555/ssh.v4i6.655Abstract
Retail Sector is the most booming sector in the Indian economy. Some of the biggest players of the world are going to enter the industry soon. For this reason it is essential for retail stores to create a positive in-store environment, as a positive mood can easily increase the consumers’ time and money spent.
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