Analysing Relationship Between Store Atmospherics and Consumer Purchase Intention in Select Hypermarkets

Authors

  • Sadhana Vadhwani Vadhwani
  • Sanjeev Tandon Tandon

DOI:

https://doi.org/10.53555/ssh.v4i6.654

Abstract

Space management is one of the crucial challenges faced by today’s retail managers. A well-organized shopping place increases productivity of inventory, enhances customers’ shopping experience, reduces operating costs, and increases financial performance of the retail store. The present paper attempts to identify any significant relation between Store Atmospherics and consumer purchase intention in select Hypermarkets. Result showed that store atmosphere influence customer behavior. The atmospheric attributes create a positive image and also help in making purchase decision.

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References

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Published

2018-06-30

How to Cite

Vadhwani, S. V., & Tandon, S. T. (2018). Analysing Relationship Between Store Atmospherics and Consumer Purchase Intention in Select Hypermarkets. International Journal For Research In Social Science And Humanities, 4(6), 1–7. https://doi.org/10.53555/ssh.v4i6.654

Issue

Vol. 4 No. 6 (2018): International Journal For Research In Social Science And Humanities

Section

Articles

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