ORGANIZATIONAL COMMUNICATION AND THE USE OF WHATSAPP IN DEMOCRATIC PARTICIPATION BETWEEN THE DISTRICT SECRETARIAT OF BOANE AND THE LOCAL COMMUNITY

Authors

  • Abílio Mapapá Graduate in Mathematics Education from ISP, MBA from the Polytechnic University of Maputo, and PhD student in Communication Sciences at Unitiva.
  • Carlos Pelembe Graduate in Human Resources Management at INSCIG, Master in Pedagogy and Didactic at UMUM, and PhD student in Communication Sciences from Unitiva
  • David Seie Graduate in Accounting and Auditing at the Polytechnic University, MBA at ISCTE Business School in Portugal (University Institute of Lisbon) and PhD in Communication Sciences through the Union
  • Leonor Mondlane  Graduate in Veterinary Medicine from UEM, Master’s Degree in Business Administration and Management from UCM and PhD student in Communication Sciences from Unitiva
  • Luis Rego Graduated in Electronic Engineering at the Technical University of Ilmenau in Germany and Master’s Degree in Telecommunications Engineering and Electronic Regulation at Royal Melbourne Institute of Technology and PhD student in Communication Sciences from Unitiva
  • Marta Tchemane Graduate in Public Administration from UEM, Master in Public Administration from UJC and PhD student in Communication Sciences from Unitiva

DOI:

https://doi.org/10.69980/pia.v3i1.2567

Keywords:

communication, organizational communication, WhatsApp, Community

Abstract

This study verifies the effectiveness of using WhatsApp as a communication tool between the Boane District Secretariat and the local community, as well as its impact on democratic participation in the decision-making process. Through the review of the Organizational Communication, organizational communication is a concept and details of the advantages and disadvantages of WhatsApp. The district bureaus, which are responsible for promoting the socio-economic development of the districts, have an institutional link with the population, which requires accessible communication to meet the needs of the citizens. Using a qualitative method, the study analyzes, from the community perspective, the influence of communication technology on the relationship with the District Secretariat. The research shows that the use of WhatsApp, despite having some disadvantages, makes a significant contribution to improving organizational communication. Furthermore, it is identified that efficient communication between the body and the community stimulates people's willingness to participate in the decision-making process, especially in situations of social and civic interest.

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Published

2026-06-19