Mrs. T. Ilakkiya, Dr. M. Vanitha, and Dr. K. Maran. “SOCIAL MEDIA MARKETING AND CONSUMER BRAND CO-CREATION: A THEORETICAL APPROACH”. International Journal For Research In Business, Management And Accounting, vol. 10, no. 1, May 2024, pp. 1-9, doi:10.53555/bma.v10i1.2403.