MRS. T. ILAKKIYA; DR. M. VANITHA; DR. K. MARAN. SOCIAL MEDIA MARKETING AND CONSUMER BRAND CO-CREATION: A THEORETICAL APPROACH . International Journal For Research In Business, Management And Accounting , [S. l.], v. 10, n. 1, p. 1–9, 2024. DOI: 10.53555/bma.v10i1.2403. Disponível em: https://gnpublication.org/index.php/bma/article/view/2403. Acesso em: 27 jul. 2024.